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BAM Intelligence

The Elephant in the Room: How the Financial Industry’s Shunning of Emotions Fails Its Clients

Behavioral economics can and should reframe how we look at our interaction with money, as well as the business of financial advice. Read more

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Riding The Elephant: Mastering Decision-Making In Money And Life

Mastering money decisions. Tim Maurer on how to make the Elephant (emotion) and Rider (reason) work together. Read more

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